125 Year of Improving Mobility
It takes a deep understanding and years of knowledge on tyres and leading tyre technologies to successfully combine conflicting performance characteristics. Michelin's know-how works to your advantage.
By focusing on finding new solutions for your driving needs, Michelin's technologies and
innovations have profoundly shaped past and present tyres.
Today, we continue our commitment to build towards the future of mobility and driving pleasure.
Innovation Is Second Nature to Us
Michelin's brand innovation infuses each step of the complex tyre-making process:
- Michelin develops all of the basic compound;
- To make and test tyres, we often build our own machines to guarantee safe and reliable tyres.
We see each step as an opportunity to give you better tyres.
And we don’t miss one.